About Homegrown Hub
Homegrown Hub is a Missouri-based initiative focused on expanding income opportunities for rural communities through practical, market-connected systems.
The work of Homegrown Hub is grounded in a simple premise: stable income must come before sustainable business ownership. In many rural areas, individuals have skills, work ethic, and ideas, but face structural barriers that make it difficult to generate reliable income or take early business risk without serious consequences.
Homegrown Hub was created to address those barriers directly.
Our Approach
Rather than relying on a single program or solution, Homegrown Hub operates through two distinct organizations that serve complementary roles:
- Homegrown Hub Foundation, a nonprofit organization focused on income stability, skill development, and readiness for long-term business viability.
- Homegrown Hub Marketplace, a for-profit ecommerce platform designed to help rural businesses access customers beyond their immediate geography.
Each organization operates independently, with its own governance and financial structure, while aligning around a shared outcome: enabling rural individuals and small businesses to build income without being forced to leave their communities.
What Guides the Work
Homegrown Hub’s approach is shaped by lived rural experience and years of work in finance, compliance-driven environments, and systems design. The focus is not on rapid scaling or short-term outcomes, but on building structures that reduce early-stage risk and support durable participation in real markets.
This means prioritizing:
- Income stability over early ownership pressure
- Real market participation over simulated environments
- Practical systems over one-time interventions
Where We Are Today
Both Homegrown Hub Foundation and Homegrown Hub Marketplace are currently in development. Program details, platform features, and participation pathways will be shared as they are finalized.
Homegrown Hub is based in Missouri and is focused on serving rural communities statewide.
Contact
For general inquiries, partnerships, or lending discussions, please contact:
Joyce Frankel
joycefrankel@gmail.com